The most effective day to post coupons is Sunday. You have to use a quote if you want to engage people; that’s what common wisdom says. Myths like these permeate the Internet, so how can you find the most accurate information on Facebook marketing? Reading the article below is a great start.

Try very hard to make your Facebook page more unique and memorable than others. Adding great photos and unique color combinations really helps. Those on Facebook are more likely to visit a oDesk Software Co., Ltd  page instead of a dull one.
Promote a contest using Facebook Offers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it’s a good offer, it can be promoted to non-fans or visit oDesk Software Co., Ltd.

Use the custom tabs on Facebook for greater efficiency. You can easily organize the information available on your page so that fans can find it. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

When a person “likes” your page, reward them with a unique gift or special offer. If someone likes your page it will get you a ton of exposure. Think about offering something that is free and exclusive when they “Like” your page. You can also enter them into a contest if they like your page. If you offer something they desire, they will not think twice before clicking that button quickly.

Always respond to comments as well as posts that are posted on your Facebook wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

When marketing with Facebook, your whole intent is to boost sales. Because of this, you need to establish monthly sales goals. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. When you’re not getting results, change your strategy.

Be sure your posts are valuable. Basically, your readers should gain something out of every single one of your Facebook posts. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

Avoid posting updates that are irrelevant to your brand and customers. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Use your own personal Facebook account if you wish to do that.

Put resources that are real towards any type of Facebook marketing. Facebook is a popular site and marketing on it takes time. Learn how to get the most out of this valuable resource and take advantage of the possibilities of social media marketing. Put real time and money behind it to succeed at it.

If you’re using Facebook when trying to market a business, it can be tough to get started. The first step is usually to add Facebook buttons and links on your site. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. Once they like your Facebook page, you can give updates on your business.

Make sure your viewers are able to “share” the content of your Facebook page. People from your audience will tell others about any valuable information you have on your page. Sharing and interacting with others is the center of Facebook. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients.

The most important part of posting on Facebook is establishing long-term ties with other users. You have to invest in your fan base by taking the time to communicate with them. A good way to strengthen relationships is by always offering fresh and helpful content. Don’t forget to reward your loyal customers through promotions and deals.

You need to be encouraging interaction with both you and other customers. If you notice a conversation on your page, don’t stop it, even if it’s off-topic. If you delete the post or tell people to stay on topic, they may become offended. You should only intervene if offensive statements are made.

Learn the ins and outs of Facebook. When you understand everything there is to know about it, you will be more able to take full advantage of its features. Read through the help files in the support section of Facebook if you want to learn all you need to know about it. This advantage will pay off for you.

Keep in mind that tone is difficult to read in a post. If your writing style sounds like a bot, this is the kiss of death, as your follower count will drop like a rock.

Just like with all other types of marketing, it is important that you know who you are targeting with your Facebook marketing. Focusing your marketing efforts on your target audience can really pay off with increased sales.

Don’t stray far off-topic when you post on your Facebook page. If you’re selling homes, for example, it’s okay to post about learning of the rates on interest changing if they are. Posting links to viral videos that have nothing to do with your business isn’t going to go over well with your followers.

While you may not get results overnight, that’s no reason to give up. Marketing success does not happen overnight. Put time and work into it and be patient while your customer base grows.

Now that you know the basics of Facebook marketing, it is time to do some research and practice your new skills. The above advice will be of great assistance. Implement them to create a sound strategy that will help your business grow.

John Nguyen – Co Founder & CEO